360 incentives: the case for culture

The BRIEF

In 2013, Whitby-based start-up 360 Incentives was voted the 2nd Best Workplace in Canada by Great Place to Work Institute Canada. (And then in 2014 they came in first place!) In honour of the award and press attention it brought, 360 wanted to issue a white paper that tells the story of their corporate culture and the value it brings to the company.

the result

Working with Todd Skinner and the 360 marketing team I researched primary academic sources in sociology that suggested the dimensions of corporate culture that have a positive influence on individuals and companies. I combined this academic research with the real examples of culture at 360 to help make the case for culture.

Download The Case for Culture right here.