station gallery: branding re-vamp

The challenge Station Gallery wanted to stabilize its visual identity without fully re-branding. The solution After an extensive cross-channel audit and consultation, I identified the hardest working visual elements already in use, trimmed away the excess and created...

360 incentives: the case for culture

The BRIEF In 2013, Whitby-based start-up 360 Incentives was voted the 2nd Best Workplace in Canada by Great Place to Work Institute Canada. (And then in 2014 they came in first place!) In honour of the award and press attention it brought, 360 wanted to issue a white...

oshawhat magazine

The CALL Oshawa had a lot of cool things going on, but no alternative weekly to tie them all together and get the word out. The Response In February 2012 I launched an online publication covering arts, culture, events and reviews of cool things going on in Durham...