station gallery: branding re-vamp

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The challenge

Station Gallery wanted to stabilize its visual identity without fully re-branding.

The solution

After an extensive cross-channel audit and consultation, I identified the hardest working visual elements already in use, trimmed away the excess and created a working style guide.

Then, over the next 12 months I rolled out this fresh, consistent and engaging visual style (including typography, photography style, colour palette and messaging) across all print and digital channels.