Category Archives: writing

durham tourism: discovery guide & website


The assignment

Two vital Durham Tourism properties were due for a make-over: the annual Discovery Guide print brochure and website.

the solution

I was fortunate to work with Sarah from Lucky Cat Design to re-imagine these key properties. As researcher, writer and creative collaborator, I was a key part of the process from initial round-table brainstorms (so many sticky notes) to the final cover shoot  (they let me hold the reflector!).

“Erin Elliott is a brilliant communicator and project manager. I have had the pleasure of working with Erin on a wide range of marketing and communications projects over the past few years, and the work is always extraordinary. In fact, Erin’s work on a number of Durham Tourism projects has led to national economic development and tourism awards. I highly recommend Erin Elliott.” – Kerri King, Tourism Manager, Region of Durham

city of oshawa: development insider


The Brief

The City of Oshawa was ready to produce the 2012 edition of their award-winning brochure. The city is in the midst of an exciting economic transformation, with many sectors maturing at the same time.

The Concept

I worked closely with a graphic designer to ensure the copy suited the new design, bringing the “mosaic” theme into proper focus.

evergreen brick works: green design exhibit


The Challenge

This exhibit attempts to explain to a general audience the elements of adaptive re-use and engineering that went into making Evergreen Brick Works, including the LEED Platinum Centre For Green Cities building.

The Solution

The project involved a close collaboration between the writer (me!), artists, graphic designers and sustainability gurus.

Using careful wordsmithing, diagrams, photography and illustration, we created wall-sized panels that flank the main floor hallway at Evergreen Brick Works.

Read more about the exhibit on the Evergreen Brick Works website.

the story of evergreen brick works


The Challenge

Evergreen needed to tell the story of how their organization transformed Evergreen Brick Works from a wild idea to a world-class environmental education centre.

The Solution

I worked closely with a film-maker to research and interview key members of the project from philanthropists to architects to staff. I then transcribed all interviews, created the outline, and then co-wrote the final report with Evergreen’s Seana Irvine.

To watch the six videos, click here.

For a copy of this report, please write to me: and I will send you the PDF.