Station Gallery wanted to stabilize its visual identity without fully re-branding.
After an extensive cross-channel audit and consultation, I identified the hardest working visual elements already in use, trimmed away the excess and created a working style guide.
Then, over the next 12 months I rolled out this fresh, consistent and engaging visual style (including typography, photography style, colour palette and messaging) across all print and digital channels.
In 2013, Whitby-based start-up 360 Incentives was voted the 2nd Best Workplace in Canada by Great Place to Work Institute Canada. (And then in 2014 they came in first place!) In honour of the award and press attention it brought, 360 wanted to issue a white paper that tells the story of their corporate culture and the value it brings to the company.
Working with Todd Skinner and the 360 marketing team I researched primary academic sources in sociology that suggested the dimensions of corporate culture that have a positive influence on individuals and companies. I combined this academic research with the real examples of culture at 360 to help make the case for culture.
Download The Case for Culture right here.
Two vital Durham Tourism properties were due for a make-over: the annual Discovery Guide print brochure and DurhamTourism.ca website.
I was fortunate to work with Sarah from Lucky Cat Design to re-imagine these key properties. As researcher, writer and creative collaborator, I was a key part of the process from initial round-table brainstorms (so many sticky notes) to the final cover shoot (they let me hold the reflector!).
“Erin Elliott is a brilliant communicator and project manager. I have had the pleasure of working with Erin on a wide range of marketing and communications projects over the past few years, and the work is always extraordinary. In fact, Erin’s work on a number of Durham Tourism projects has led to national economic development and tourism awards. I highly recommend Erin Elliott.” – Kerri King, Tourism Manager, Region of Durham
The City of Oshawa was ready to produce the 2012 edition of their award-winning brochure. The city is in the midst of an exciting economic transformation, with many sectors maturing at the same time.
I worked closely with a graphic designer to ensure the copy suited the new design, bringing the “mosaic” theme into proper focus.
CIFAR, The Canadian Institute for Advanced Research, needed to produce a hybrid publication: part annual report and part Reach magazine.
I co-ordinated production from the initial line-up through final printing. I also wrote pieces and edited the overall document.
Read the full digital issue of Reach here.