Archive for the ‘print’ Category
station gallery: branding re-vamp
The challenge Station Gallery wanted to stabilize its visual identity without fully re-branding. The solution After an extensive cross-channel audit and consultation, I identified the hardest working visual elements already in use, trimmed away the excess and created a working style guide. Then, over the next 12 months I rolled out this fresh, consistent and […]
360 incentives: the case for culture
In 2013, Whitby-based start-up 360 Incentives won the 2nd best workplace in Canada. (In 2014 they came in first place.) In honour of the award and press attention it brought, I worked with Todd Skinner and the 360 marketing team to research and write a book that told the story of their fantastic corporate culture, and the real results it has for their business.
durham tourism: discovery guide & website
The assignment Two vital Durham Tourism properties were due for a make-over: the annual Discovery Guide print brochure and DurhamTourism.ca website. the solution I was fortunate to work with Sarah from Lucky Cat Design to re-imagine these key properties. As researcher, writer and creative collaborator, I was a key part of the process from initial […]
city of oshawa: development insider
The City of Oshawa was ready to produce the 2012 edition of their award-winning brochure. The city is in the midst of an exciting economic transformation, with many sectors maturing at the same time.
centre for social innovation: community bond book
The Centre for Social Innovation (CSI) had an amazing story to tell. They raised $2 million toward the purchase and renovation of a 36,000-square-foot building in a whirlwind eight months. So we wrote a book.