The challenge Station Gallery wanted to stabilize its visual identity without fully re-branding. The solution After an extensive cross-channel audit and consultation, I identified the hardest working visual elements already in use, trimmed away the excess and created a working style guide. Then, over the next 12 months I rolled out this fresh, consistent and […]
Read MoreIn 2013, Whitby-based start-up 360 Incentives won the 2nd best workplace in Canada. (In 2014 they came in first place.) In honour of the award and press attention it brought, I worked with Todd Skinner and the 360 marketing team to research and write a book that told the story of their fantastic corporate culture, and the real results it has for their business.
Read MoreThe assignment Two vital Durham Tourism properties were due for a make-over: the annual Discovery Guide print brochure and DurhamTourism.ca website. the solution I was fortunate to work with Sarah from Lucky Cat Design to re-imagine these key properties. As researcher, writer and creative collaborator, I was a key part of the process from initial […]
Read MoreThe City of Oshawa was ready to produce the 2012 edition of their award-winning brochure. The city is in the midst of an exciting economic transformation, with many sectors maturing at the same time.
Read MoreThe Centre for Social Innovation (CSI) had an amazing story to tell. They raised $2 million toward the purchase and renovation of a 36,000-square-foot building in a whirlwind eight months. So we wrote a book.
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