Archive for the ‘digital’ Category
station gallery: branding re-vamp
The challenge Station Gallery wanted to stabilize its visual identity without fully re-branding. The solution After an extensive cross-channel audit and consultation, I identified the hardest working visual elements already in use, trimmed away the excess and created a working style guide. Then, over the next 12 months I rolled out this fresh, consistent and […]
spark centre: ignite start-up bootcamp competition
I developed and executed PR projects for Spark Centre (Durham Region’s brand-new Regional Innovation Centre) as it launched Ignite, a start-up bootcamp and pitch competition for local entrepreneurs.
In February 2012 I launched an online publication covering arts, culture, events and reviews of cool things going on in Durham Region. Watch for the re-launch in fall 2014.
durham tourism: discovery guide & website
The assignment Two vital Durham Tourism properties were due for a make-over: the annual Discovery Guide print brochure and DurhamTourism.ca website. the solution I was fortunate to work with Sarah from Lucky Cat Design to re-imagine these key properties. As researcher, writer and creative collaborator, I was a key part of the process from initial […]
blackline art and entertainment law: blog posts
The Assignment Blackline Law required some fresh content for their blog. They also had some draft web text written in several different voices that wasn’t quite working. The Results I researched and wrote articles that serve to educate and recruit new clients, and edited existing copy in a smooth, clean voice that reflected their brand.