Category Archives: branding

station gallery: branding re-vamp


The challenge

Station Gallery wanted to stabilize its visual identity without fully re-branding.

The solution

After an extensive cross-channel audit and consultation, I identified the hardest working visual elements already in use, trimmed away the excess and created a working style guide.

Then, over the next 12 months I rolled out this fresh, consistent and engaging visual style (including typography, photography style, colour palette and messaging) across all print and digital channels.

durham tourism: discovery guide & website


The assignment

Two vital Durham Tourism properties were due for a make-over: the annual Discovery Guide print brochure and website.

the solution

I was fortunate to work with Sarah from Lucky Cat Design to re-imagine these key properties. As researcher, writer and creative collaborator, I was a key part of the process from initial round-table brainstorms (so many sticky notes) to the final cover shoot  (they let me hold the reflector!).

“Erin Elliott is a brilliant communicator and project manager. I have had the pleasure of working with Erin on a wide range of marketing and communications projects over the past few years, and the work is always extraordinary. In fact, Erin’s work on a number of Durham Tourism projects has led to national economic development and tourism awards. I highly recommend Erin Elliott.” – Kerri King, Tourism Manager, Region of Durham