Station Gallery wanted to stabilize its visual identity without fully re-branding.
After an extensive cross-channel audit and consultation, I identified the hardest working visual elements already in use, trimmed away the excess and created a working style guide.
Then, over the next 12 months I rolled out this fresh, consistent and engaging visual style (including typography, photography style, colour palette and messaging) across all print and digital channels.
Two vital Durham Tourism properties were due for a make-over: the annual Discovery Guide print brochure and DurhamTourism.ca website.
I was fortunate to work with Sarah from Lucky Cat Design to re-imagine these key properties. As researcher, writer and creative collaborator, I was a key part of the process from initial round-table brainstorms (so many sticky notes) to the final cover shoot (they let me hold the reflector!).
“Erin Elliott is a brilliant communicator and project manager. I have had the pleasure of working with Erin on a wide range of marketing and communications projects over the past few years, and the work is always extraordinary. In fact, Erin’s work on a number of Durham Tourism projects has led to national economic development and tourism awards. I highly recommend Erin Elliott.” – Kerri King, Tourism Manager, Region of Durham