Archive for the ‘branding’ Category

station gallery: branding re-vamp

Posted by erin on August 25, 2014 in branding, digital, print, projects | No Comments

The challenge Station Gallery wanted to stabilize its visual identity without fully re-branding. The solution After an extensive cross-channel audit and consultation, I identified the hardest working visual elements already in use, trimmed away the excess and created a working style guide. Then, over the next 12 months I rolled out this fresh, consistent and […]

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durham tourism: discovery guide & website

Posted by erin on June 25, 2014 in branding, digital, print, projects, writing | No Comments

The assignment Two vital Durham Tourism properties were due for a make-over: the annual Discovery Guide print brochure and website. the solution I was fortunate to work with Sarah from Lucky Cat Design to re-imagine these key properties. As researcher, writer and creative collaborator, I was a key part of the process from initial […]

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