Author Archive

station gallery: branding re-vamp

Posted by erin on August 25, 2014 in branding, digital, print, projects | No Comments

The challenge Station Gallery wanted to stabilize its visual identity without fully re-branding. The solution After an extensive cross-channel audit and consultation, I identified the hardest working visual elements already in use, trimmed away the excess and created a working style guide. Then, over the next 12 months I rolled out this fresh, consistent and […]

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spark centre: ignite start-up bootcamp competition

Posted by erin on July 25, 2014 in digital, projects, storytelling | No Comments

I developed and executed PR projects for Spark Centre (Durham Region’s brand-new Regional Innovation Centre) as it launched Ignite, a start-up bootcamp and pitch competition for local entrepreneurs.

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360 incentives: the case for culture

Posted by erin on July 1, 2014 in print, projects, reports, storytelling | No Comments

In 2013, Whitby-based start-up 360 Incentives won the 2nd best workplace in Canada. (In 2014 they came in first place.) In honour of the award and press attention it brought, I worked with Todd Skinner and the 360 marketing team to research and write a book that told the story of their fantastic corporate culture, and the real results it has for their business.

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oshawhat magazine

Posted by erin on June 25, 2014 in culture, digital, editing, fun, projects, storytelling | No Comments

In February 2012 I launched an online publication covering arts, culture, events and reviews of cool things going on in Durham Region. Watch for the re-launch in fall 2014.

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durham tourism: discovery guide & website

Posted by erin on June 25, 2014 in branding, digital, print, projects, writing | No Comments

The assignment Two vital Durham Tourism properties were due for a make-over: the annual Discovery Guide print brochure and website. the solution I was fortunate to work with Sarah from Lucky Cat Design to re-imagine these key properties. As researcher, writer and creative collaborator, I was a key part of the process from initial […]

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