station gallery: branding re-vamp
The challenge Station Gallery wanted to stabilize its visual identity without fully re-branding. The solution After an extensive cross-channel audit and consultation, I identified the hardest working visual elements already in use, trimmed away the excess and created a working style guide. Then, over the next 12 months I rolled out this fresh, consistent and […]
spark centre: ignite start-up bootcamp competition
I developed and executed PR projects for Spark Centre (Durham Region’s brand-new Regional Innovation Centre) as it launched Ignite, a start-up bootcamp and pitch competition for local entrepreneurs.
360 incentives: the case for culture
In 2013, Whitby-based start-up 360 Incentives won the 2nd best workplace in Canada. (In 2014 they came in first place.) In honour of the award and press attention it brought, I worked with Todd Skinner and the 360 marketing team to research and write a book that told the story of their fantastic corporate culture, and the real results it has for their business.
In February 2012 I launched an online publication covering arts, culture, events and reviews of cool things going on in Durham Region. Watch for the re-launch in fall 2014.
durham tourism: discovery guide & website
The assignment Two vital Durham Tourism properties were due for a make-over: the annual Discovery Guide print brochure and DurhamTourism.ca website. the solution I was fortunate to work with Sarah from Lucky Cat Design to re-imagine these key properties. As researcher, writer and creative collaborator, I was a key part of the process from initial […]