Author Archive

station gallery: branding re-vamp

Posted by erin on August 25, 2014 in branding, digital, print, projects | No Comments

The challenge Station Gallery wanted to stabilize its visual identity without fully re-branding. The solution After an extensive cross-channel audit and consultation, I identified the hardest working visual elements already in use, trimmed away the excess and created a working style guide. Then, over the next 12 months I rolled out this fresh, consistent and […]

Read More

spark centre: ignite start-up bootcamp competition

Posted by erin on July 25, 2014 in digital, projects, storytelling | No Comments

I developed and executed PR projects for Spark Centre (Durham Region’s brand-new Regional Innovation Centre) as it launched Ignite, a start-up bootcamp and pitch competition for local entrepreneurs.

Read More

360 incentives: the case for culture

Posted by erin on July 1, 2014 in print, projects, reports, storytelling | No Comments

In 2013, Whitby-based start-up 360 Incentives won the 2nd best workplace in Canada. (In 2014 they came in first place.) In honour of the award and press attention it brought, I worked with Todd Skinner and the 360 marketing team to research and write a book that told the story of their fantastic corporate culture, and the real results it has for their business.

Read More

oshawhat magazine

Posted by erin on June 25, 2014 in culture, digital, editing, fun, projects, storytelling | No Comments

In February 2012 I launched an online publication covering arts, culture, events and reviews of cool things going on in Durham Region. Watch for the re-launch in fall 2014.

Read More

durham tourism: discovery guide & website

Posted by erin on June 25, 2014 in branding, digital, print, projects, writing | No Comments

The assignment Two vital Durham Tourism properties were due for a make-over: the annual Discovery Guide print brochure and DurhamTourism.ca website. the solution I was fortunate to work with Sarah from Lucky Cat Design to re-imagine these key properties. As researcher, writer and creative collaborator, I was a key part of the process from initial […]

Read More